Business philosophy: customer first, the credibility of the first, quality first, service first, innovation endless. Create positive competition, refined, tough struggle for success, rational, effective and attention, diligence and ability of the first-rate employees, Customer's magic, committed to continuously improve dream job, life quality of customers, satisfy customer's requirements, material, spirit and constantly promote the overall social progress.

The core values: professional morality, refined, we have to consumers, born and long, under the consumers and after all, the pleasure of consumers.

Objective: the maximum satisfy customer and employee's material, spiritual enjoyment, achieve remarkable economic, social and environmental benefits.

Mission: to promote the essence of criticism history, with our wisdom and courage and industrious to benefit society.

Vision: to be the world famous furniture production management, ensure the world famous companies, the competitiveness of the industry comprehensive benefits first.

Cultural concept: creating value for customers, employees to achieve the ideal, and work together to create a company better tomorrow.

Direction: entered the world economic theory, the way of new industrialization path, timely, and strive to improve the stretched industrial economic benefits. Ensure the comprehensive benefit of industry, the competition.

Strategy: gradually increase market share price of high brand, gradually reduce low brand market share.